Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).

What’s the best way to promote my company?

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standing out from the crowd

Was the question on a business forum, I belong to… and it got me thinking. And my answer would be there isn’t a one size fit’s all solution.

Understand who you want to be talking to
What works in terms of PR for say a fast food company targetting a youth audience, won’t work well for a company trying to sell family holidays.

It’s not about the cheapest, it’s about what’s most affective
If you spend £500 and get no customers or you spend £10,000 and get £25,000 worth of business – what’s going to be the best investment and give you the best rate of return?

So my suggestions to help you put together a PR/marketing plan

1. Identify who you want to be talking to  – your existing and potential customers and those who influence them
2. Identify why customers should buy from you rather than your competitors  – what makes you better, different, more cost effective
3. Carry out some research into what PR/marketing activities will appeal to your audience ie what media do they read/watch, will direct mail appeal?, what about networking, online marketing, promotions, competitions? etc
4. what budget have you available to invest?
If you go to http://www.businesslink.gov.uk  or  http://www.marketingdonut.co.uk you can find lots of useful advice on putting together a PR/marketing plan and guides to promoting your business.

Business Link also have some great free courses (with a very nice lunch thrown in for the all day ones) on everthing from online marketing to PR and media relations.

About these ads

Author: ethicalprgirl

Award-winning, ethical PR with a passion for promoting social, economic and enivronmental issues and helping smaller businesses to grow. Acts as media spokesperson for the CIPR's Diversity Working Group. Regular judge for CIPR Excellence and PR Week Awards. Mentor@charitycomms Has also been know to provide training to not for profits, the public sector and smaller businesses on Marketing and PR issues and speak at conferences, seminars and events on the same. Currently providing interim PR and campaign support Marie Curie Cancer Care. Other passions include watching sunsets, collecting recipes and sailing in the Med (sometimes at the same time) and Amarone.

One thought on “What’s the best way to promote my company?

  1. A nice post – very useful and to the point. Thanks for sharing it! :)

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