Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).


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Symmetry is Marie Curie Cancer Care’s fundraising video to support its Great Daffodil Appeal in 2013.

It takes us from the start to the end of life through important stages, such as our first birthday, kiss, shave to our last moments. Memories we can all relate to.

It’s moving, beautifully directed and helps us think about how we would like to be treated at the end of our lives.

Marie Curie nurses are there for us in our homes and through their hospices. at the end of our lives helping families make the most of their last moments.

Don’t wait till next year’s Great Daffodil Appeal. Volunteer. Fundraise. Support them.



Diversity in Public Relations

I sit on the CIPR (Chartered Institute of Public Relation’s) Diversity Group and act as it’s media spokesperson.

The Group was set up to look at diversity in our profession with a particular focus on promoting the business case for having a more diverse workforce which reflects our vibrant society and encouraging a more diverse community to enter the profession.

In particular we are focussing on how we encourage more people who have disabilities and who are from BME communities to train for and enter our profession. We are also looking at women and the ‘glass ceiling’ and why women (particularly those who have children) are finding it difficult to get to the top.

For more information

If you work in PR and would like to get into the profession join our Facebook Group at

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Canbury Park Road Silver Jubilee Street Party



I’ve been part of a group of neighbours who have got together to hold a street party as part of the Queen’s Silver Jubilee celebrations.

Although I have lived on my road for a number of years, I haven’t really got to know many of my neighbours (part of being a busy working Mum), so when my neighbour asked if I would like to get involved I jumped at the chance.

It’s been such a lovely experience working with such a friendly bunch of people and pulling together to make something happen.

Our local dance school is doing a dancing display, our local printers have donated printing for our leaflets and flyers, a web designer on the road has created a website for us; and our local gastro pub has donated a meal for two for the best dressed house on the day.

We also have musicians and photographers on the road who are donating their services for free.

My neighbour Lucy and I went out at the weekend to drop in leaflets and ticket details to our neighbours and had a fantastic response and met some lovely people; from teenagers and those who were retired and  people from all communities were so enthusiastic about the idea of us all coming together and getting to know each other.

Who says Londoners are unfriendly…what a lovely community I live in.

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Pamela Stephenson Runs for Congo Women – join her on 3 July

Run for Congo Women 3 July…and help women traumatised by the human conflict rebuild their lives

In April psycologist and TV personality Pamela Stephenson who had travelled to Congo last autumn, joined us to Run for Congo women.

Take part in our 10K Run for Congo, in Regents Park, London,  on 3 July and help women devastated by the human conflict in the Democratic Republic of Congo (where 5.5 million have died) to rebuild their lives. We’re aiming to raise £100,000 in our first year.

Every penny will go to supporting women who have been raped and traumatised in the conflict. They have often lost their children, their husbands, their homes and have been left with no way of supporting themselves.

A year ago in July we launched Run for Congo

Leanne Mascoll, a first-time runner, says “I was introduced to the Run for Congo by a friend and I didn’t really know a lot about the situation in Congo which is insane considering how poor conditions are for women there. I was really shocked and touched by the stories I read. It spurred me on even more.

I’m a student. At first I thought, ‘I’ll do it but I really don’t think I’ll be able to raise that much money because all my friends are students’, but I’ve actually done quite well because I have been on an intense campaign. The more I read about it the more determined I was. It is an amazing, amazing cause, and the fact that 100% of the money that is raised goes directly into the programmes is fantastic.”

All you need to do to take part on 3 July is get on your running shoes on and commit to raising a minimum of £150. This will help fund a woman to take part in our life-changing programme, where we provide counselling, a safe place to share experiences, access to education and training. This helps women rebuild their lives and give them the skills they need to support themselves and their families.

“It’s been a lovely morning and a great way to keep the momentum going. I have been so impressed by everyone’s capacity to give – men, women, friends, and colleagues. I thank them and hope that we have educated more people about the need for work in DRC,” says Danielle Williams.

Be part of the team that helps us achieve £100,000 for our first anniversary. Register today.

When: Sunday 3rd July

Time: Registration opens at 8am, race starts at 9am

Where: Regents Park, London

Distance: 10k

Registration Fee: £10, (This covers Regents Parks logistics fees and does not go to the women in Congo)

To register email Sophie Cox at

Can’t make it to London? You can still Run for Congo Women by joining a race in your area, or organising your own run with our handy toolkit!

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Run for Congo Women UK

Raising £25,000 to help women in the Congo rebuild their lives

Run for Congo Women UK – is based on a concept started by Lisa Shannon in the US As well as running herself, Lisa wanted to get individuals and groups to run to raise awareness of what’s happening to women in the Congo and funds for Women for Women International’s programme in the Congo.

Now hundreds of runs, walks, cycles and swims take place all over the US.

And here’s why. In the eastern provinces of the Democratic Republic of Congo children (from 2 months) to women (of up to 80 plus), are raped on average every two hours.
In the first three months of this year 9,500 have been raped, many have been gang raped and kept for days and weeks on end, before they are released, maimed or killed.

Women for Women International provide women with a safe space, counselling, help, training in vocational and business skills, help with literacy and numeracy and access to business loans, so they can rebuild their lives and support their families.

On the 3rd July, Women for Women International organised the first Run for Congo UK. It was an inspirational event with over 100 men and women, many of whom hadn’t run before, running to help women who had been traumatised and abused to help them rebuild their lives.

Here’s a link to the video.

If you want to organise your own run, or join in the next run on 19th November in Greenwich, London, contact

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What’s the best way to promote my company?

standing out from the crowd

Was the question on a business forum, I belong to… and it got me thinking. And my answer would be there isn’t a one size fit’s all solution.

Understand who you want to be talking to
What works in terms of PR for say a fast food company targetting a youth audience, won’t work well for a company trying to sell family holidays.

It’s not about the cheapest, it’s about what’s most affective
If you spend £500 and get no customers or you spend £10,000 and get £25,000 worth of business – what’s going to be the best investment and give you the best rate of return?

So my suggestions to help you put together a PR/marketing plan

1. Identify who you want to be talking to  – your existing and potential customers and those who influence them
2. Identify why customers should buy from you rather than your competitors  – what makes you better, different, more cost effective
3. Carry out some research into what PR/marketing activities will appeal to your audience ie what media do they read/watch, will direct mail appeal?, what about networking, online marketing, promotions, competitions? etc
4. what budget have you available to invest?
If you go to  or you can find lots of useful advice on putting together a PR/marketing plan and guides to promoting your business.

Business Link also have some great free courses (with a very nice lunch thrown in for the all day ones) on everthing from online marketing to PR and media relations.