Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).

Helping smaller businesses stand out from the crowd

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I’m a bit of a forum junkie. PR, charities, businesses, travel, food….but to name but a few.

And I’m always suprised on business forums to come across so many businesses who have invested lots of their time, money and resources, as well as of course passion,  into setting up their business, only to find that the one key thing they haven’t thought about, or set aside a budget for, is how they are going to promote their service or product.

Maybe that’s because the PR and marketing landscape is such a fast changing one with the advent of social media and the web that it can be confusing to know what to spend your marketing budget on. Maybe it’s because us PR and marketing types have made such a hype about our own profession, that businesses are scared to dip their toes in the water, or maybe it’s because too many businesses think if they have a great product or services, then customers will find them.

Whatever the truth of the matter, many great businesses are struggling, and others that perhaps should never have started, find they’ve invested their life savings on something that was never going to get off the ground.

Top  PR/Marketing Sites

1. Business Link – love them or loathe them – they have some fantastic free guides to sales, marketing and PR that you can download and free courses you can go on to help with your marketing, PR and online marketing http://www.businesslink.gov.uk/bdotg/action/layer?site=210&r.s=m&r.lc=en&topicId=1073861169

2. Marketing Donut – lots of great advice on marketing and discussion forums you can join in. http://www.marketingdonut.co.uk/

3 (Chartered Institute of Public Relations). Better plug my professional body. But the main reason they’re included here is that they have a great guide  for anyone trying to understand what PR is and for anyone interested in commissioning PR support. http://www.cipr.co.uk/looking/index.htm

4. Campaign. This is actually a ‘trade magazine/website’ but it does highlight some really good campaigns and also worth looking at its website to watch its top ten funniest ads (bottom left on the home page). http://www.campaignlive.co.uk/

 

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Author: ethicalprgirl

Award-winning, ethical PR with a passion for promoting social, economic and enivronmental issues and helping smaller businesses to grow. Acts as media spokesperson for the CIPR's Diversity Working Group. Regular judge for CIPR Excellence and PR Week Awards. Mentor@charitycomms Has also been know to provide training to not for profits, the public sector and smaller businesses on Marketing and PR issues and speak at conferences, seminars and events on the same. Currently providing interim PR and campaign support Marie Curie Cancer Care. Other passions include watching sunsets, collecting recipes and sailing in the Med (sometimes at the same time) and Amarone.

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