Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).


Leave a comment

Run for Congo Women UK

Raising £25,000 to help women in the Congo rebuild their lives

Run for Congo Women UK – is based on a concept started by Lisa Shannon in the US http://www.runforcongo.org. As well as running herself, Lisa wanted to get individuals and groups to run to raise awareness of what’s happening to women in the Congo and funds for Women for Women International’s http://www.womenforwomen.org programme in the Congo.

Now hundreds of runs, walks, cycles and swims take place all over the US.

And here’s why. In the eastern provinces of the Democratic Republic of Congo children (from 2 months) to women (of up to 80 plus), are raped on average every two hours.
In the first three months of this year 9,500 have been raped, many have been gang raped and kept for days and weeks on end, before they are released, maimed or killed.

Women for Women International provide women with a safe space, counselling, help, training in vocational and business skills, help with literacy and numeracy and access to business loans, so they can rebuild their lives and support their families.

On the 3rd July, Women for Women International organised the first Run for Congo UK. It was an inspirational event with over 100 men and women, many of whom hadn’t run before, running to help women who had been traumatised and abused to help them rebuild their lives.

Here’s a link to the video. http://www.youtube.com/watch?v=2MHUtSr1qZc

If you want to organise your own run, or join in the next run on 19th November in Greenwich, London, contact khughes@womenforwomen.org.uk


1 Comment

What’s the best way to promote my company?

standing out from the crowd

Was the question on a business forum, I belong to… and it got me thinking. And my answer would be there isn’t a one size fit’s all solution.

Understand who you want to be talking to
What works in terms of PR for say a fast food company targetting a youth audience, won’t work well for a company trying to sell family holidays.

It’s not about the cheapest, it’s about what’s most affective
If you spend £500 and get no customers or you spend £10,000 and get £25,000 worth of business – what’s going to be the best investment and give you the best rate of return?

So my suggestions to help you put together a PR/marketing plan

1. Identify who you want to be talking to  – your existing and potential customers and those who influence them
2. Identify why customers should buy from you rather than your competitors  – what makes you better, different, more cost effective
3. Carry out some research into what PR/marketing activities will appeal to your audience ie what media do they read/watch, will direct mail appeal?, what about networking, online marketing, promotions, competitions? etc
4. what budget have you available to invest?
If you go to http://www.businesslink.gov.uk  or  http://www.marketingdonut.co.uk you can find lots of useful advice on putting together a PR/marketing plan and guides to promoting your business.

Business Link also have some great free courses (with a very nice lunch thrown in for the all day ones) on everthing from online marketing to PR and media relations.