Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).



Thanks for visiting.

My name’s Helen Ashley and I’m a UK-based, award-winning PR with a passion for promoting social, economic and environmental issues.

I have twenty years plus experience – working mainly with not for profit and public sector bodies –  helping them build their reputations, promote what they do and manage their communications. I have worked in-house, agency-side and as a freelance.

I blog about marketing and PR, the not for profit sector, diversity in PR, charities I feel passionately about and occasionally about personal stuff.

I’m  available for hire as a freelance or for in-house positions in the public or not for profit sectors. So if you need someone to project manage or write your annual report, organise an event, run a PR or marketing campaign, undertake a communications audit,  or provide interim in-house media, PR or marketing support in London or the Home Counties, then do get in touch.

I believe in giving back to the sectors in which I work and my profession. So in my spare time I act as Media Spokesperson for the CIPR (Chartered Institute of Public Relations) Diversity Group  You can join us at The CIPR’s Diversity Group works to promote a more diverse workforce in the PR profession with a focus on people from BME backgrounds, people with disabilities and helping women break through the ‘glass ceiling’.

And I offer PR and media training and pro bono consultancy support  through The Media Trust to help smaller charities who can’t afford to pay for PR support.

When not doing my day job, I have a passion for travelling off the beaten track, watching sunsets and sailing (preferably in warmer climes).  And adding to my every growing collection of recipes and cookery books.

I’m always happy to offer free PR and marketing advice to smaller charities and not for profits, so if you would like some help, do leave me a message on my blog.

And if you are looking for a charity PR for hire, I’d love to hear from you; or call me on 07976 804314.

I look forward to hearing from you.

Helen @ethical_PR


12 thoughts on “About

  1. hi helen lovely to see your blog was wondering if you’d seen mine which has the same name as yours!!

    It would be nice to stay in touch

    Best wishes


    • Hi Lisa

      Thanks for linking up. Looks like you are working with some great environmental/eco clients.

      My work is mainly working to promote social, economic and environmental issues, as well as working with private sector organisations, whose values I can share.

      Would definitely like to keep in touch.

      All the best.


      You can follow me at

  2. Hi,

    I came accorss your comments re Mike Kemball and wanted to thank you very much.

    I work with Mike in a business developement role and wondered if you could give me a call please.

    I am on 07810 790625 or 020 8541 4334.

    Many thanks and kind rergards

    Mark Mowbray

  3. Hi Mark

    It was good to talk. Hope to catch up with you and Mike soon.

    Best wishes

  4. Hi,
    I can’t get hold of your email address and need to ask you something. Could you email me on the above address so that I can get in touch re something please?

  5. Hi Helen,

    Great to come across your blog. I’m studying PR and been thinking long and hard about the direction I would like to take my career. Your blog and what you do has inspired me even more to go the social, not-for-profit, activism route. I will definitely be following you.

    South Africa

    • Thank you Tegan

      There are some amazing charities, not for profits, social enterprises and grassroots campaigns in S.A. that would really benefit from gaining your skills.

      Perhaps (if you don’t already) start off by volunteering your support to gain some experience in the sector. This will help to give you some experience and also for you to get an understanding of the type of issues and PR you might like to focus on.

      In the UK you can either work in-house or agency-side if you want to work in the not for profit sector.

      We also have the CIPR with a thriving student membership which offers lots of advice to graduates wanting to enter PR. Some of it will hopefully also be relevant for you.

      Good luck in your career.


  6. Hi Helen
    Do you have a work e-mail address please? I would like to e-mail you about a potential work opportunity. I found you through the CIPR match-maker service.
    Thanks Vicky

  7. hi
    iam sendhil from india , we are started a small sports business in india , we looking for a good adviser and help us , wher we can help in poor village and schools

  8. I every time spent my half an hour to read this
    webpage’s articles every day along with a cup of coffee.

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