Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).


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Run for Congo Women UK

Raising £25,000 to help women in the Congo rebuild their lives

Run for Congo Women UK – is based on a concept started by Lisa Shannon in the US http://www.runforcongo.org. As well as running herself, Lisa wanted to get individuals and groups to run to raise awareness of what’s happening to women in the Congo and funds for Women for Women International’s http://www.womenforwomen.org programme in the Congo.

Now hundreds of runs, walks, cycles and swims take place all over the US.

And here’s why. In the eastern provinces of the Democratic Republic of Congo children (from 2 months) to women (of up to 80 plus), are raped on average every two hours.
In the first three months of this year 9,500 have been raped, many have been gang raped and kept for days and weeks on end, before they are released, maimed or killed.

Women for Women International provide women with a safe space, counselling, help, training in vocational and business skills, help with literacy and numeracy and access to business loans, so they can rebuild their lives and support their families.

On the 3rd July, Women for Women International organised the first Run for Congo UK. It was an inspirational event with over 100 men and women, many of whom hadn’t run before, running to help women who had been traumatised and abused to help them rebuild their lives.

Here’s a link to the video. http://www.youtube.com/watch?v=2MHUtSr1qZc

If you want to organise your own run, or join in the next run on 19th November in Greenwich, London, contact khughes@womenforwomen.org.uk


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Helping smaller businesses stand out from the crowd

 

I’m a bit of a forum junkie. PR, charities, businesses, travel, food….but to name but a few.

And I’m always suprised on business forums to come across so many businesses who have invested lots of their time, money and resources, as well as of course passion,  into setting up their business, only to find that the one key thing they haven’t thought about, or set aside a budget for, is how they are going to promote their service or product.

Maybe that’s because the PR and marketing landscape is such a fast changing one with the advent of social media and the web that it can be confusing to know what to spend your marketing budget on. Maybe it’s because us PR and marketing types have made such a hype about our own profession, that businesses are scared to dip their toes in the water, or maybe it’s because too many businesses think if they have a great product or services, then customers will find them.

Whatever the truth of the matter, many great businesses are struggling, and others that perhaps should never have started, find they’ve invested their life savings on something that was never going to get off the ground.

Top  PR/Marketing Sites

1. Business Link – love them or loathe them – they have some fantastic free guides to sales, marketing and PR that you can download and free courses you can go on to help with your marketing, PR and online marketing http://www.businesslink.gov.uk/bdotg/action/layer?site=210&r.s=m&r.lc=en&topicId=1073861169

2. Marketing Donut – lots of great advice on marketing and discussion forums you can join in. http://www.marketingdonut.co.uk/

3 (Chartered Institute of Public Relations). Better plug my professional body. But the main reason they’re included here is that they have a great guide  for anyone trying to understand what PR is and for anyone interested in commissioning PR support. http://www.cipr.co.uk/looking/index.htm

4. Campaign. This is actually a ‘trade magazine/website’ but it does highlight some really good campaigns and also worth looking at its website to watch its top ten funniest ads (bottom left on the home page). http://www.campaignlive.co.uk/