Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).


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Symmetry is Marie Curie Cancer Care’s fundraising video to support its Great Daffodil Appeal in 2013.

It takes us from the start to the end of life through important stages, such as our first birthday, kiss, shave to our last moments. Memories we can all relate to.

It’s moving, beautifully directed and helps us think about how we would like to be treated at the end of our lives.

Marie Curie nurses are there for us in our homes and through their hospices. at the end of our lives helping families make the most of their last moments.

Don’t wait till next year’s Great Daffodil Appeal. Volunteer. Fundraise. Support them.


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Women for Women Gala raises £828,000 for women survivors of war

Celebrities show their support for women traumatised by war at Women for Women's Gala

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Pamela Stephenson Runs for Congo Women – join her on 3 July

Run for Congo Women 3 July…and help women traumatised by the human conflict rebuild their lives

In April psycologist and TV personality Pamela Stephenson who had travelled to Congo last autumn, joined us to Run for Congo women.

Take part in our 10K Run for Congo, in Regents Park, London,  on 3 July and help women devastated by the human conflict in the Democratic Republic of Congo (where 5.5 million have died) to rebuild their lives. We’re aiming to raise £100,000 in our first year.

Every penny will go to supporting women who have been raped and traumatised in the conflict. They have often lost their children, their husbands, their homes and have been left with no way of supporting themselves.

A year ago in July we launched Run for Congo

Leanne Mascoll, a first-time runner, says “I was introduced to the Run for Congo by a friend and I didn’t really know a lot about the situation in Congo which is insane considering how poor conditions are for women there. I was really shocked and touched by the stories I read. It spurred me on even more.

I’m a student. At first I thought, ‘I’ll do it but I really don’t think I’ll be able to raise that much money because all my friends are students’, but I’ve actually done quite well because I have been on an intense campaign. The more I read about it the more determined I was. It is an amazing, amazing cause, and the fact that 100% of the money that is raised goes directly into the programmes is fantastic.”

All you need to do to take part on 3 July is get on your running shoes on and commit to raising a minimum of £150. This will help fund a woman to take part in our life-changing programme, where we provide counselling, a safe place to share experiences, access to education and training. This helps women rebuild their lives and give them the skills they need to support themselves and their families.

“It’s been a lovely morning and a great way to keep the momentum going. I have been so impressed by everyone’s capacity to give – men, women, friends, and colleagues. I thank them and hope that we have educated more people about the need for work in DRC,” says Danielle Williams.

Be part of the team that helps us achieve £100,000 for our first anniversary. Register today.

When: Sunday 3rd July

Time: Registration opens at 8am, race starts at 9am

Where: Regents Park, London

Distance: 10k

Registration Fee: £10, (This covers Regents Parks logistics fees and does not go to the women in Congo)

To register email Sophie Cox at

Can’t make it to London? You can still Run for Congo Women by joining a race in your area, or organising your own run with our handy toolkit!

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Run for Congo Women UK

Raising £25,000 to help women in the Congo rebuild their lives

Run for Congo Women UK – is based on a concept started by Lisa Shannon in the US As well as running herself, Lisa wanted to get individuals and groups to run to raise awareness of what’s happening to women in the Congo and funds for Women for Women International’s programme in the Congo.

Now hundreds of runs, walks, cycles and swims take place all over the US.

And here’s why. In the eastern provinces of the Democratic Republic of Congo children (from 2 months) to women (of up to 80 plus), are raped on average every two hours.
In the first three months of this year 9,500 have been raped, many have been gang raped and kept for days and weeks on end, before they are released, maimed or killed.

Women for Women International provide women with a safe space, counselling, help, training in vocational and business skills, help with literacy and numeracy and access to business loans, so they can rebuild their lives and support their families.

On the 3rd July, Women for Women International organised the first Run for Congo UK. It was an inspirational event with over 100 men and women, many of whom hadn’t run before, running to help women who had been traumatised and abused to help them rebuild their lives.

Here’s a link to the video.

If you want to organise your own run, or join in the next run on 19th November in Greenwich, London, contact

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The Most Dangerous Marathon in the World

Chris Jackson runs to raise awareness of the crisis in the Congo
On the 10th August, 26 year old Chris Jackson,, will be setting off on what will be his toughest challenge in a year long campaign to run 12 marathons in 12 months.  

He has decided to take on this awe-inspiring challenge in 2010 to raise awareness of the scale of the humanitarian crisis and brutality of the conflict, in the eastern provinces of the Democratic Republic of Congo, where millions have died, lost their homes and children and women from 2 years to 80 plus have been subject to horrendous sexual violence.

 On the 18th August, Chris will be running ‘The Most Dangerous Marathon in the World’, deep in the heart of the area of conflict, in the eastern provinces.

 Chris is running to help women in the DRC through Women for Women International

The conflict in the eastern provinces of the Congo has been described as the deadliest in the world since WWII; with an estimated 5.4 million dead (2.7 million of them children), over 9000 people were raped in the Kivu province alone last year (It’s estimated that a woman is raped every two hours) and in the first three months of 2010 115,000 lost their homes.

Chris says “Despite the scale of the humanitarian conflict, the DRC receives very little coverage in the UK and awareness of this deadly conflict remains low. I want to change this.

“Throughout 2010 I have embarked on a mission to try and make people in the UK aware of the conflict in the Congo and I’m raising funds for Women for Women International a UK based charity supporting women in areas of conflict around the world, including DRC.

Women for Women International has helped over 30,000 women in DRC rebuild their lives after they have often been violated, sexually abused, have lost their homes and tragically sometimes their children and husbands.

“Some might say it’s a silly idea, but hopefully by pushing my body to its limits I’ll be able to make a few more people aware of the conflict in the DRC.

Chris continues “It felt somewhat contradictory to be attempting to run 12 marathons in 12 months to raise awareness of the conflict in the DRC, but not actually visiting the region myself during the course of this challenge.

 “My plan is to head to the DRC and not only run a marathon there, but embark on a harder challenge of communicating to the people in the UK about the day to day struggle that people face in the Congo.

“To do this I am going to document my trip through short video clips and interviews of the people of the Congo so they can tell their story – 26 miles and 26 stories. I will use my blog to keep people informed and have a tracking system, so people can go online and see where I am along my route”.

They do this through a one year programme where women get the help that they need. This could be counseling and support, a safe space to talk about their experiences, help with understanding their rights, help to develop vocational skills or business skills, and micro loans to help them set up their own business, so they can become economically independent and send their children to school.

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British Youth Council’s General Election Manifesto

The British Youth Council is the UK’s leading charity run by young people for young people. For the past sixty years it’s been helping young people engage with democracy, have their say and be listened to.

It’s been interesting to see the General Election campaign unfold and how the live leaders debates and use of social media are being heralded as a more inclusive way of reaching the masses.

BYC’s Manifesto; Our Parliament, Our Vision calls on the next Parliament to make a difference in five core areas that affect young people’s lives; introducing a vote at 16, an equitable Minimum Wage regardless of age, better mental health care for the under 25’s, to end child poverty by 2020 and introduce affordable public transport for under 25’s.

The Manifesto was developed and voted on by young people through youth councils around the country.

If we want young people to take an interest in what is happening locally and nationally and play their part in our society, then we need to give them a voice and show them they are being listened to.

While much is being made in the media about the youth vote and which mainstream party may be most popular with them, much less is being made about which issues are important to them and what a future government will do about them.

You can read BYC’s Manifesto at and if you like what you see, please pledge your support.