Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).

Symmetry

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Symmetry is Marie Curie Cancer Care’s fundraising video to support its Great Daffodil Appeal in 2013.

It takes us from the start to the end of life through important stages, such as our first birthday, kiss, shave to our last moments. Memories we can all relate to.

It’s moving, beautifully directed and helps us think about how we would like to be treated at the end of our lives.

Marie Curie nurses are there for us in our homes and through their hospices. at the end of our lives helping families make the most of their last moments.

Don’t wait till next year’s Great Daffodil Appeal. Volunteer. Fundraise. Support them.

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What’s the best way to promote my company?

standing out from the crowd

Was the question on a business forum, I belong to… and it got me thinking. And my answer would be there isn’t a one size fit’s all solution.

Understand who you want to be talking to
What works in terms of PR for say a fast food company targetting a youth audience, won’t work well for a company trying to sell family holidays.

It’s not about the cheapest, it’s about what’s most affective
If you spend £500 and get no customers or you spend £10,000 and get £25,000 worth of business – what’s going to be the best investment and give you the best rate of return?

So my suggestions to help you put together a PR/marketing plan

1. Identify who you want to be talking to  – your existing and potential customers and those who influence them
2. Identify why customers should buy from you rather than your competitors  – what makes you better, different, more cost effective
3. Carry out some research into what PR/marketing activities will appeal to your audience ie what media do they read/watch, will direct mail appeal?, what about networking, online marketing, promotions, competitions? etc
4. what budget have you available to invest?
If you go to http://www.businesslink.gov.uk  or  http://www.marketingdonut.co.uk you can find lots of useful advice on putting together a PR/marketing plan and guides to promoting your business.

Business Link also have some great free courses (with a very nice lunch thrown in for the all day ones) on everthing from online marketing to PR and media relations.


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Helping smaller businesses stand out from the crowd

 

I’m a bit of a forum junkie. PR, charities, businesses, travel, food….but to name but a few.

And I’m always suprised on business forums to come across so many businesses who have invested lots of their time, money and resources, as well as of course passion,  into setting up their business, only to find that the one key thing they haven’t thought about, or set aside a budget for, is how they are going to promote their service or product.

Maybe that’s because the PR and marketing landscape is such a fast changing one with the advent of social media and the web that it can be confusing to know what to spend your marketing budget on. Maybe it’s because us PR and marketing types have made such a hype about our own profession, that businesses are scared to dip their toes in the water, or maybe it’s because too many businesses think if they have a great product or services, then customers will find them.

Whatever the truth of the matter, many great businesses are struggling, and others that perhaps should never have started, find they’ve invested their life savings on something that was never going to get off the ground.

Top  PR/Marketing Sites

1. Business Link – love them or loathe them – they have some fantastic free guides to sales, marketing and PR that you can download and free courses you can go on to help with your marketing, PR and online marketing http://www.businesslink.gov.uk/bdotg/action/layer?site=210&r.s=m&r.lc=en&topicId=1073861169

2. Marketing Donut – lots of great advice on marketing and discussion forums you can join in. http://www.marketingdonut.co.uk/

3 (Chartered Institute of Public Relations). Better plug my professional body. But the main reason they’re included here is that they have a great guide  for anyone trying to understand what PR is and for anyone interested in commissioning PR support. http://www.cipr.co.uk/looking/index.htm

4. Campaign. This is actually a ‘trade magazine/website’ but it does highlight some really good campaigns and also worth looking at its website to watch its top ten funniest ads (bottom left on the home page). http://www.campaignlive.co.uk/