Ethicalprgirl's Blog

Musings from ethical PR girl about the world around us and making the most of PR/marketing to promote what you do (in an ethical way of course).

Symmetry

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Symmetry is Marie Curie Cancer Care’s fundraising video to support its Great Daffodil Appeal in 2013.

It takes us from the start to the end of life through important stages, such as our first birthday, kiss, shave to our last moments. Memories we can all relate to.

It’s moving, beautifully directed and helps us think about how we would like to be treated at the end of our lives.

Marie Curie nurses are there for us in our homes and through their hospices. at the end of our lives helping families make the most of their last moments.

Don’t wait till next year’s Great Daffodil Appeal. Volunteer. Fundraise. Support them.

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Diversity in Public Relations

I sit on the CIPR (Chartered Institute of Public Relation’s) Diversity Group and act as it’s media spokesperson.

The Group was set up to look at diversity in our profession with a particular focus on promoting the business case for having a more diverse workforce which reflects our vibrant society and encouraging a more diverse community to enter the profession.

In particular we are focussing on how we encourage more people who have disabilities and who are from BME communities to train for and enter our profession. We are also looking at women and the ‘glass ceiling’ and why women (particularly those who have children) are finding it difficult to get to the top.

For more information http://www.cipr.co.uk/content/pr-resources/diversity-strategy

If you work in PR and would like to get into the profession join our Facebook Group at http://www.facebook.com/CIPR.DIVERSITY


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What’s the best way to promote my company?

standing out from the crowd

Was the question on a business forum, I belong to… and it got me thinking. And my answer would be there isn’t a one size fit’s all solution.

Understand who you want to be talking to
What works in terms of PR for say a fast food company targetting a youth audience, won’t work well for a company trying to sell family holidays.

It’s not about the cheapest, it’s about what’s most affective
If you spend £500 and get no customers or you spend £10,000 and get £25,000 worth of business – what’s going to be the best investment and give you the best rate of return?

So my suggestions to help you put together a PR/marketing plan

1. Identify who you want to be talking to  – your existing and potential customers and those who influence them
2. Identify why customers should buy from you rather than your competitors  – what makes you better, different, more cost effective
3. Carry out some research into what PR/marketing activities will appeal to your audience ie what media do they read/watch, will direct mail appeal?, what about networking, online marketing, promotions, competitions? etc
4. what budget have you available to invest?
If you go to http://www.businesslink.gov.uk  or  http://www.marketingdonut.co.uk you can find lots of useful advice on putting together a PR/marketing plan and guides to promoting your business.

Business Link also have some great free courses (with a very nice lunch thrown in for the all day ones) on everthing from online marketing to PR and media relations.


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The Most Dangerous Marathon in the World

Chris Jackson runs to raise awareness of the crisis in the Congo
On the 10th August, 26 year old Chris Jackson,  http://runforcongo.wordpress.com, will be setting off on what will be his toughest challenge in a year long campaign to run 12 marathons in 12 months.  

He has decided to take on this awe-inspiring challenge in 2010 to raise awareness of the scale of the humanitarian crisis and brutality of the conflict, in the eastern provinces of the Democratic Republic of Congo, where millions have died, lost their homes and children and women from 2 years to 80 plus have been subject to horrendous sexual violence.

 On the 18th August, Chris will be running ‘The Most Dangerous Marathon in the World’, deep in the heart of the area of conflict, in the eastern provinces.

 Chris is running to help women in the DRC through Women for Women International  http://www.youtube.com/watch?v=bbPaVQUHDIg&feature=related

The conflict in the eastern provinces of the Congo has been described as the deadliest in the world since WWII; with an estimated 5.4 million dead (2.7 million of them children), over 9000 people were raped in the Kivu province alone last year (It’s estimated that a woman is raped every two hours) and in the first three months of 2010 115,000 lost their homes. www.congonow.org

Chris says “Despite the scale of the humanitarian conflict, the DRC receives very little coverage in the UK and awareness of this deadly conflict remains low. I want to change this.

“Throughout 2010 I have embarked on a mission to try and make people in the UK aware of the conflict in the Congo and I’m raising funds for Women for Women International www.womenforwomen.org a UK based charity supporting women in areas of conflict around the world, including DRC.

Women for Women International has helped over 30,000 women in DRC rebuild their lives after they have often been violated, sexually abused, have lost their homes and tragically sometimes their children and husbands.

“Some might say it’s a silly idea, but hopefully by pushing my body to its limits I’ll be able to make a few more people aware of the conflict in the DRC.

Chris continues “It felt somewhat contradictory to be attempting to run 12 marathons in 12 months to raise awareness of the conflict in the DRC, but not actually visiting the region myself during the course of this challenge.

 “My plan is to head to the DRC and not only run a marathon there, but embark on a harder challenge of communicating to the people in the UK about the day to day struggle that people face in the Congo.

“To do this I am going to document my trip through short video clips and interviews of the people of the Congo so they can tell their story – 26 miles and 26 stories. I will use my blog to keep people informed and have a tracking system, so people can go online and see where I am along my route”.

They do this through a one year programme where women get the help that they need. This could be counseling and support, a safe space to talk about their experiences, help with understanding their rights, help to develop vocational skills or business skills, and micro loans to help them set up their own business, so they can become economically independent and send their children to school. http://www.womenforwomen.org/news-women-for-women/congo-women-living-in-fear.php


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Helping smaller businesses stand out from the crowd

 

I’m a bit of a forum junkie. PR, charities, businesses, travel, food….but to name but a few.

And I’m always suprised on business forums to come across so many businesses who have invested lots of their time, money and resources, as well as of course passion,  into setting up their business, only to find that the one key thing they haven’t thought about, or set aside a budget for, is how they are going to promote their service or product.

Maybe that’s because the PR and marketing landscape is such a fast changing one with the advent of social media and the web that it can be confusing to know what to spend your marketing budget on. Maybe it’s because us PR and marketing types have made such a hype about our own profession, that businesses are scared to dip their toes in the water, or maybe it’s because too many businesses think if they have a great product or services, then customers will find them.

Whatever the truth of the matter, many great businesses are struggling, and others that perhaps should never have started, find they’ve invested their life savings on something that was never going to get off the ground.

Top  PR/Marketing Sites

1. Business Link – love them or loathe them – they have some fantastic free guides to sales, marketing and PR that you can download and free courses you can go on to help with your marketing, PR and online marketing http://www.businesslink.gov.uk/bdotg/action/layer?site=210&r.s=m&r.lc=en&topicId=1073861169

2. Marketing Donut – lots of great advice on marketing and discussion forums you can join in. http://www.marketingdonut.co.uk/

3 (Chartered Institute of Public Relations). Better plug my professional body. But the main reason they’re included here is that they have a great guide  for anyone trying to understand what PR is and for anyone interested in commissioning PR support. http://www.cipr.co.uk/looking/index.htm

4. Campaign. This is actually a ‘trade magazine/website’ but it does highlight some really good campaigns and also worth looking at its website to watch its top ten funniest ads (bottom left on the home page). http://www.campaignlive.co.uk/